There are indie kids of a certain age who will always eagerly anticipate a new Sophie E-B single, regardless of quality. While she’s certainly had her moments in the decade since disbanding middling indie combo theaudience – Groovejet for my money is still a contender for single of the 00s so far – she’s thusfar failed to consistently produce the goods. So does this brilliantly-titled newie change things?
There’s no doubt that this is a nice track – very shiny, very pretty, and very much of the now. However, there’s something perhaps a bit too polite about it. Posho Soph’s demure vocals lack the sense of fun and hysterics required to accompany a Freemasons track. There’s no moment of dramatic lift-off, just adequate pleasantries. It doesn’t quite work. Almost, but just shy of the mark. A shame.